What does a museum mean? A narrative approach to museum impact
Schorch, Philipp 2009, What does a museum mean? A narrative approach to museum impact, in 22nd Annual Visitor Studies Association Conference : For What It’s Worth : Wrestling with Relevance, Public Value, and Impact, Visitor Studies Association, [St. Louis, Missouri], pp. 1-9.
This paper presents ‘narrative’ as a theoretically informed qualitative perspective to explore and substantiate such abstract concept as ‘museum impact’. It argues that the impact of museums is best understood via the meanings visitors make and negotiate in the long-term. This provides critical insights into what a museum visit means and how its impact is negotiated within time and space. I lay out the theoretical rationale and methodological approach for the research project underpinning this paper while future publications will provide empirical findings and theoretical conclusions.
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