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Promotional competitions: management decision-making in the Australian consumer marketplace

Ogden-Barnes, Stephen 2012, Promotional competitions: management decision-making in the Australian consumer marketplace, Ph.D thesis, School of Management and Marketing, Deakin University.

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Title Promotional competitions: management decision-making in the Australian consumer marketplace
Author Ogden-Barnes, Stephen
Institution Deakin University
School School of Management and Marketing
Faculty Faculty of Business and Law
Degree type Research doctorate
Degree name Ph.D
Thesis advisor Bednall, DavidORCID iD for Bednall, David orcid.org/0000-0001-7549-770X
Minahan, Stella
Date submitted 2012-06
Summary This research focused on a specific form of sales promotion: promotional competitions. The work identified the processes that organizations applied when defining their marketing strategy and promotional mix, and investigated the decision influences and design considerations which shaped the profile of competitions, offering innovative decision-making models for academics and practitioners.
Language eng
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
Description of original 410 p.
Copyright notice ┬ęThe author
Persistent URL http://hdl.handle.net/10536/DRO/DU:30048439

Document type: Thesis
Collection: Higher degree theses (citation only)
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Created: Thu, 20 Sep 2012, 15:26:48 EST by Belinda Lee

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