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Do service and merchandise exporters behave and perform differently? : a New Zealand investigation

Chadee, Doren D. and Mattsson, Jan 1998, Do service and merchandise exporters behave and perform differently? : a New Zealand investigation, European journal of marketing, vol. 32, no. 9/10, pp. 830-842.

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Title Do service and merchandise exporters behave and perform differently? : a New Zealand investigation
Formatted title Do service and merchandiseexporters behave andperform differently?: A New Zealand investigation
Author(s) Chadee, Doren D.
Mattsson, Jan
Journal name European journal of marketing
Volume number 32
Issue number 9/10
Start page 830
End page 842
Total pages 13
Publisher Emerald Group Publishing
Place of publication Bingley, England
Publication date 1998
ISSN 0309-0566
1758-7123
Keyword(s) customer satisfaction
export
manufacturing industry
New Zealand
organizational performance
services marketing
Summary Research on export behaviour and the determinants of export performance of manufacturing firms abounds in the literature. By contrast relatively little research has been undertaken that focuses on service exporters despite the growing importance of service exports in most advanced industrialised countries. This paper compares the export behaviour and performance of service firms to those of manufacturing firms. The study is based on a survey of 155 small and medium size exporters from New Zealand. The results suggest that service exporters are distinctively unique in many respects and exhibit export behaviours that are different from exporters of merchandise. Generally, service firms have greater flexibility to adapt their products to the specific requirements of their customers, use direct export channels more often and are also more proactive than merchandise firms in the establishment of future export strategies. Overall, the size and commitment of service exporters have the greatest influence on their performance.
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©1998, Emerald Group Publishing Limited
Persistent URL http://hdl.handle.net/10536/DRO/DU:30048581

Document type: Journal Article
Collections: School of Management and Marketing
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