Culture, product type, and price influences on consumer purchase intention to buy personalized products online

Moon, Junyean, Chadee, Doren and Tikoo, Surinder 2008, Culture, product type, and price influences on consumer purchase intention to buy personalized products online, Journal of business research, vol. 61, no. 1, pp. 31-39.

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Title Culture, product type, and price influences on consumer purchase intention to buy personalized products online
Author(s) Moon, Junyean
Chadee, Doren
Tikoo, Surinder
Journal name Journal of business research
Volume number 61
Issue number 1
Start page 31
End page 39
Total pages 9
Publisher Elsevier
Place of publication New York, United States
Publication date 2008-01
ISSN 0148-2963
1873-7978
Keyword(s) Consumer purchase intention
Personalized products
Online marketers
Price premiums
Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30048638

Document type: Journal Article
Collection: School of Management and Marketing
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