Culture, product type, and price influences on consumer purchase intention to buy personalized products online
Moon, Junyean, Chadee, Doren and Tikoo, Surinder 2008, Culture, product type, and price influences on consumer purchase intention to buy personalized products online, Journal of business research, vol. 61, no. 1, pp. 31-39.
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Culture, product type, and price influences on consumer purchase intention to buy personalized products online