Foreign environmental impacts on export performance A study of agribusiness firms exporting to Japan

Chadee, Doren D. 2004, Foreign environmental impacts on export performance A study of agribusiness firms exporting to Japan, Journal of international food and agribusiness marketing, vol. 14, no. 4, pp. 5-27.

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Title Foreign environmental impacts on export performance A study of agribusiness firms exporting to Japan
Author(s) Chadee, Doren D.
Journal name Journal of international food and agribusiness marketing
Volume number 14
Issue number 4
Start page 5
End page 27
Total pages 24
Publisher Taylor & Francis
Place of publication London, England
Publication date 2004
ISSN 0897-4438
Keyword(s) Agribusiness
Foreign environment
Export strategy
Export performance
Japan
New Zealand
Summary Although a large body of literature exists on export performance, little attention has been given to how foreign environments impact on the performance of firms exporting to a particular market. This study examines how the business environment in Japan impacts on a sample of New Zealand agribusiness firms exporting to this market. Using path analysis with LISREL, the findings suggest that the foreign environment in Japan has a small but significant adverse impact on export performance. The results also show that exporters are able to mediate the adverse effects of the Japanese business environment on their overall export performance by formulating effective product, pricing, promotion and distribution strategies.
Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2002, Haworth Press
Persistent URL http://hdl.handle.net/10536/DRO/DU:30048648

Document type: Journal Article
Collection: School of Management and Marketing
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