An analysis of household beef consumption of Japanese expatriates in U.S.: implications for future beef consumption in Japan

Chadee, Doren D., Mori, Hiroshi and Kurihara, Koiti 1996, An analysis of household beef consumption of Japanese expatriates in U.S.: implications for future beef consumption in Japan, Journal of international food and agribusiness marketing, vol. 8, no. 1, pp. 75-91.

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Title An analysis of household beef consumption of Japanese expatriates in U.S.: implications for future beef consumption in Japan
Author(s) Chadee, Doren D.
Mori, Hiroshi
Kurihara, Koiti
Journal name Journal of international food and agribusiness marketing
Volume number 8
Issue number 1
Start page 75
End page 91
Total pages 18
Publisher Taylor & Francis
Place of publication London, England
Publication date 1996
ISSN 0897-4438
Summary This paper uses a novel approach to investigate how food consumption in Japan may change as Japanese consumers become more westernised in their tastes and preferences for food. It is widely believed that as food prices in Japan fall to international levels and as Japanese consumers become more westernised in their taste and preferences for food, their meat consumption patterns, in particular, will approach those of western countries. The approach undertaken in this paper involves a comprehensive survey of Japanese expatriates in Los Angeles, California, regarding their food consumption habits. The findings are interesting as they shed some light on the changing nature of food consumption of accultured Japanese faced with competitive food prices. The results indicate that although household meat consumption of Japanese expatriates have changed, it remains debatable, however, that their food consumption habits will approach those of western consumers in the foreseeable future. The findings have important implications for food marketeers in Japan and elsewhere, particularly as further liberalisation of food import in that country gains momentum.
Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©1996, Haworth Press
Persistent URL http://hdl.handle.net/10536/DRO/DU:30048649

Document type: Journal Article
Collection: School of Management and Marketing
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