Measuring customer satisfaction in tourist service encounters
Chadee, Doren and Mattsson, Jan 1995, Measuring customer satisfaction in tourist service encounters, Journal of travel and tourism marketing, vol. 4, no. 4, pp. 97-107.
Title
Measuring customer satisfaction in tourist service encounters
This paper sets out to model quality and satisfaction judgements of college students within four distinct tourist encounters. A novel approach is used where respondents rated an entire service setting by proxy when evaluating a picture in which certain quality variables had been manipulated. Each picture contained separate ôobjectsö of the service that we claim would be evaluated on a cognitive plane along different dimensions for the relevant attributes of each encounter. The scores were then used to develop regression models to estimate the influence of distinct quality factors on overall satisfaction
Language
eng
Field of Research
159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective
970115 Expanding Knowledge in Commerce, Management, Tourism and Services