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Measuring customer satisfaction in tourist service encounters

Chadee, Doren and Mattsson, Jan 1995, Measuring customer satisfaction in tourist service encounters, Journal of travel and tourism marketing, vol. 4, no. 4, pp. 97-107.


Title Measuring customer satisfaction in tourist service encounters
Author(s) Chadee, Doren
Mattsson, Jan
Journal name Journal of travel and tourism marketing
Volume number 4
Issue number 4
Start page 97
End page 107
Total pages 11
Publisher Routledge
Place of publication Philadelphia, P. A.
Publication date 1995
ISSN 1054-8408
1540-7306
Summary This paper sets out to model quality and satisfaction judgements of college students within four distinct tourist encounters. A novel approach is used where respondents rated an entire service setting by proxy when evaluating a picture in which certain quality variables had been manipulated. Each picture contained separate ôobjectsö of the service that we claim would be evaluated on a cognitive plane along different dimensions for the relevant attributes of each encounter. The scores were then used to develop regression models to estimate the influence of distinct quality factors on overall satisfaction
Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30048658

Document type: Journal Article
Collection: School of Management and Marketing
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