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Strategic thinking and the creative process in event management

Hopwood, Jonathan 2012, Strategic thinking and the creative process in event management, Ph.D thesis, School of Management and Marketing, Deakin University.

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Title Strategic thinking and the creative process in event management
Author Hopwood, Jonathan
Institution Deakin University
School School of Management and Marketing
Faculty Faculty of Business and Law
Degree type Research doctorate
Degree name Ph.D
Thesis advisor Rentschler, Ruth
Radbourne, Jennifer
Glow, HilaryORCID iD for Glow, Hilary orcid.org/0000-0001-9388-8317
Date submitted 2012-09
Summary This thesis asserts that event management requires strategic and creative thinking. This is necessary to envision alternative approaches in an evolving communications landscape. Using a rich, qualitative analysis with one major case study, the conclusion is that events must shift from an operationally led to a strategically informed creative process.
Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 950199 Arts and Leisure not elsewhere classified
Description of original 418 p.
Copyright notice ┬ęThe author
Persistent URL http://hdl.handle.net/10536/DRO/DU:30048937

Document type: Thesis
Collections: Higher degree theses (full text)
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Created: Tue, 09 Oct 2012, 10:28:14 EST by Belinda Lee

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.