What drives the adoption of electronic markets in Australian small-and-medium sized enterprises? – an empirical study
Duan, Xiaoxia, Deng, Hepu and Corbitt, Brian 2012, What drives the adoption of electronic markets in Australian small-and-medium sized enterprises? – an empirical study, in ACIS 2012 : Location, location, location : Proceedings of the 23rd Australasian Conference on Information Systems 2012, ACIS, [Geelong, Vic.], pp. 1-11.
This paper reports a study of the critical determinants for adopting electronic markets (e-Market) in Australian small-and-medium sized enterprises (SMEs) within the technology-organization-environment (TOE) framework. Structural equation modelling and logistic regression are used for identifying the critical determinants for the adoption of e-Markets by Australian SMEs through testing a proposed conceptual model and proposing an alternative model. This study contributes to existing research by enriching an understanding of the critical determinants of adopting an e-Market in Australian SMEs and by providing a validated model for the interrelationships of the determinants in technology adoption.
Notes
Reproduced with the kind permission of the copyright owner.
Language
eng
Field of Research
089999 Information and Computing Sciences not elsewhere classified
Socio Economic Objective
970108 Expanding Knowledge in the Information and Computing Sciences
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