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Crowdsourcing motivations in a not-for-profit GLAM context : the Australian newspapers digitisation program

Alam, Sultana Lubna and Campbell, John 2012, Crowdsourcing motivations in a not-for-profit GLAM context : the Australian newspapers digitisation program, in ACIS 2012 : Location, location, location : Proceedings of the 23rd Australasian Conference on Information Systems 2012, ACIS, [Geelong, Vic.], pp. 1-11.

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Title Crowdsourcing motivations in a not-for-profit GLAM context : the Australian newspapers digitisation program
Author(s) Alam, Sultana Lubna
Campbell, John
Conference name Australasian Conference on Information Systems (23rd : 2012 : Geelong, Victoria)
Conference location Geelong, Victoria
Conference dates 3-5 Dec. 2012
Title of proceedings ACIS 2012 : Location, location, location : Proceedings of the 23rd Australasian Conference on Information Systems 2012
Editor(s) Lamp, JohnORCID iD for Lamp, John orcid.org/0000-0003-1891-0400
Publication date 2012
Conference series Australasian Conference on Information Systems
Start page 1
End page 11
Total pages 11
Publisher ACIS
Place of publication [Geelong, Vic.]
Keyword(s) crowdsourcing
motivation
newspapers
library
not-for-profit
Summary Crowdsourcing in recent times has become popular among not-for-profits as a means of eliciting members of the public to contribute to activities that would normally have been carried out by staff or by contracting external expertise. The GLAM (galleries, libraries, archives, museums) sector does have a history of involving online volunteers (e.g. reviewing books). Extending that tradition, some GLAM institutions are engaging in crowdsourcing projects to enhance and enrich their collections. But what motivates the public to participate in these crowdsourcing activities? Understanding the unique motivations of participants is needed to establish a motivational framework for GLAM organisations in their not-for-profit context. We present findings from a study of the motivational factors affecting participation in the Australian Newspapers Digitisation Program (ANDP) by the National Library of Australia (NLA). Based on motivational theories and frameworks the study shows that the participants are motivated by a complex framework of personal, collective and external factors. Participants were highly intrinsically motivated, but valued altruistic and community motivations as well. Community and external factors played a vital role in their continued involvement. The paper concludes with a conceptual framework of the motivational factors for crowdsourcing participants in a GLAM context based on the motivational dynamics observed in the ANDP case.
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 089999 Information and Computing Sciences not elsewhere classified
Socio Economic Objective 970108 Expanding Knowledge in the Information and Computing Sciences
Related work DU:30049020
Copyright notice ©2012, The Authors/ACIS
Persistent URL http://hdl.handle.net/10536/DRO/DU:30049107

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.