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Estimating non-response bias in a web-based survey of technology acceptance : a case study of unit guide information systems

Atif, Amara, Richards, Deborah and Bilgin, Ayse 2012, Estimating non-response bias in a web-based survey of technology acceptance : a case study of unit guide information systems, in ACIS 2012 : Location, location, location : Proceedings of the 23rd Australasian Conference on Information Systems 2012, ACIS, [Geelong, Vic.], pp. 1-10.

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Title Estimating non-response bias in a web-based survey of technology acceptance : a case study of unit guide information systems
Author(s) Atif, Amara
Richards, Deborah
Bilgin, Ayse
Conference name Australasian Conference on Information Systems (23rd : 2012 : Geelong, Victoria)
Conference location Geelong, Victoria
Conference dates 3-5 Dec. 2012
Title of proceedings ACIS 2012 : Location, location, location : Proceedings of the 23rd Australasian Conference on Information Systems 2012
Editor(s) Lamp, JohnORCID iD for Lamp, John orcid.org/0000-0003-1891-0400
Publication date 2012
Conference series Australasian Conference on Information Systems
Start page 1
End page 10
Total pages 10
Publisher ACIS
Place of publication [Geelong, Vic.]
Keyword(s) non-response bias
web-based survey
response rate
wave analysis
Unit Guide Information System (UGIS)
Summary Surveys are mostly challenged by response rates. Among the various types of survey research, web-based (internet-based/electronic/online) surveys are commonly used for data collection for a geographically diverse population. In surveys with high/low response rates, non-response bias can be a major concern. While it is not always possible to measure the actual bias due to non-response there are different approaches and techniques that help to identify reasons of non-response bias. The aims of this paper are twofold. (1) To provide an appropriate, interesting and important non-response bias case study for future web-based surveys that will provide guidance to other Information Systems researchers. The case-study concerns an online-survey to evaluate a technology acceptance model for Unit Guide Information systems (UGIS). (2) To discuss how nonresponse bias in a web-based technology acceptance study of an information system (UGIS in this case) can be contained and managed.
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 089999 Information and Computing Sciences not elsewhere classified
Socio Economic Objective 970108 Expanding Knowledge in the Information and Computing Sciences
Related work DU:30049020
Copyright notice ©2012, The Authors/ACIS
Persistent URL http://hdl.handle.net/10536/DRO/DU:30049121

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.