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Motivation-based IS evaluation strategy : a perspective of marketing information systems

Islam, Hafizul and Miah, Shah Jahan 2012, Motivation-based IS evaluation strategy : a perspective of marketing information systems, in ACIS 2012 : Location, location, location : Proceedings of the 23rd Australasian Conference on Information Systems 2012, ACIS, [Geelong, Vic.], pp. 1-10.

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Title Motivation-based IS evaluation strategy : a perspective of marketing information systems
Author(s) Islam, Hafizul
Miah, Shah Jahan
Conference name Australasian Conference on Information Systems (23rd : 2012 : Geelong, Victoria)
Conference location Geelong, Victoria
Conference dates 3-5 Dec. 2012
Title of proceedings ACIS 2012 : Location, location, location : Proceedings of the 23rd Australasian Conference on Information Systems 2012
Editor(s) Lamp, JohnORCID iD for Lamp, John orcid.org/0000-0003-1891-0400
Publication date 2012
Conference series Australasian Conference on Information Systems
Start page 1
End page 10
Total pages 10
Publisher ACIS
Place of publication [Geelong, Vic.]
Keyword(s) Consumers’ technology acceptance
User behavioural factors
Systems evaluation
TAM
Summary The article describes the importance of motivational factors through an analysis of the core TAM constructs in the context of marketing IS evaluation. We argue that our findings compliment current IS evaluation strategy, specially for measuring motivational elements for online IS. The study consequently provides an empirical validation of the importance of motivational and behavioural factors. Through an experimental analysis we evaluated the relative importance of perceived enjoyment with perceived usefulness of using an online website for shopping purposes and found that enjoyment was by far the dominant predictor of attitude towards online shopping. The result illustrates that in terms of IS evaluation online environments have moved from being functional online applications to being functional, engaging and interactive online IS (e.g. websites).
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 089999 Information and Computing Sciences not elsewhere classified
Socio Economic Objective 970108 Expanding Knowledge in the Information and Computing Sciences
Related work DU:30049020
Copyright notice ©2012, The Authors/ACIS
Persistent URL http://hdl.handle.net/10536/DRO/DU:30049136

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.