The tale of two cultures : differences in technology acceptance in Twitter usage

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The tale of two cultures : differences in technology acceptance in Twitter usage

Saeed, Nauman, Sinnappan, Suku and Markham, Stefanie 2012, The tale of two cultures : differences in technology acceptance in Twitter usage, in ACIS 2012 : Location, location, location : Proceedings of the 23rd Australasian Conference on Information Systems 2012, ACIS, [Geelong, Vic.], pp. 1-9.

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Title	The tale of two cultures : differences in technology acceptance in Twitter usage
Author(s)	Saeed, Nauman Sinnappan, Suku Markham, Stefanie
Conference name	Australasian Conference on Information Systems (23rd : 2012 : Geelong, Victoria)
Conference location	Geelong, Victoria
Conference dates	3-5 Dec. 2012
Title of proceedings	ACIS 2012 : Location, location, location : Proceedings of the 23rd Australasian Conference on Information Systems 2012
Editor(s)	Lamp, John orcid.org/0000-0003-1891-0400
Publication date	2012
Conference series	Australasian Conference on Information Systems
Start page	1
End page	9
Total pages	9
Publisher	ACIS
Place of publication	[Geelong, Vic.]
Keyword(s)	technology acceptance model (TAM) Twitter cultural differences higher education
Summary	Despite its huge uptake all over the world, Twitter is still in its early stages of being used as an educational tool. Here, we present an experiment that was conducted across two undergraduate groups from different universities, an Australian and another American university. In this experiment we looked at Twitter usage in class and compared the results with a particular focus on analysing technology acceptance differences between the two groups. Both groups used Twitter as part of their tutorial work and participated in a survey at the end of the semester. Empirical investigation was done using Davis’ technology acceptance model (TAM). The study findings reveal highly significant differences in the technology acceptance behaviours of the two groups, thus highlight cultural differences in the acceptance of technology, in this case Twitter.
Notes	Reproduced with the kind permission of the copyright owner.
Language	eng
Field of Research	089999 Information and Computing Sciences not elsewhere classified
Socio Economic Objective	970108 Expanding Knowledge in the Information and Computing Sciences
Related work	DU:30049020
Copyright notice	©2012, The Authors/ACIS
Persistent URL	http://hdl.handle.net/10536/DRO/DU:30049156

Document type:	Conference Paper
Collections:	ACIS : Proceedings of the 23rd Australasian Conference on Information Systems 2012 Open Access Collection


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