Quantitatively evaluating the effects of price promotions using data mining

Gan, Min and Dai, Honghua 2011, Quantitatively evaluating the effects of price promotions using data mining, in ISD 2011 : Information Systems Development : Reflections, Challenges and New Directions, Springer, Amsterdam, The Netherlands, pp. 1-1.

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Title Quantitatively evaluating the effects of price promotions using data mining
Author(s) Gan, Min
Dai, Honghua
Conference name Information Systems Development. Conference (20th : 2011 : Edinburgh, Scotland)
Conference location Edinburgh, Scotland
Conference dates 24-26 Aug. 2011
Title of proceedings ISD 2011 : Information Systems Development : Reflections, Challenges and New Directions
Editor(s) Pooley, R. J.
Coady, J.
Linger, H.
Barry, C.
Lang, M.
Schneider, C.
Publication date 2011
Conference series International Conference on Information Systems Development
Start page 1
End page 1
Total pages 1
Publisher Springer
Place of publication Amsterdam, The Netherlands
Keyword(s) data mining
price promotions
ISBN 9781461449508
Language eng
Field of Research 080109 Pattern Recognition and Data Mining
Socio Economic Objective 890202 Application Tools and System Utilities
HERDC Research category E2.1 Full written paper - non-refereed / Abstract reviewed
Copyright notice ©2012, Springer-Verlag
Persistent URL http://hdl.handle.net/10536/DRO/DU:30049243

Document type: Conference Paper
Collection: School of Information Technology
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