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Share corporate social responsibility best practice and forgo competitive advantage

McDonald, Sharyn 2012, Share corporate social responsibility best practice and forgo competitive advantage, in Research Colloquium Conference Proceedings, World Public Relations Forum, Public Relations Institute of Australia, Melbourne, Vic, pp. 87-89.

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Title Share corporate social responsibility best practice and forgo competitive advantage
Author(s) McDonald, Sharyn
Conference name World Public Relations Forum (2012 : Melbourne, Vic.)
Conference location Melbourne, Vic.
Conference dates 18-20 Nov. 2012
Title of proceedings Research Colloquium Conference Proceedings
Editor(s) Sison, Marianne D.
Sheehan, Mark
Publication date 2012
Conference series World Public Relations Forum
Start page 87
End page 89
Total pages 150
Publisher World Public Relations Forum, Public Relations Institute of Australia
Place of publication Melbourne, Vic
Keyword(s) corporate social responsibility
cross-sector partnerships
nonprofit
Summary Cross-sector partnerships are capable of achieving solutions to large scale societal problems, which when successful, are well-publicized. Partnering organizations not only reap reputational acclaim but garner valuable organizational benefits. Membership within successful partnerships would undoubtedly be considered a competitive advantage, yet several of these successful relationships have chosen to forgo this valuable position. Instead of retaining intellectual property, partnering organizations are sharing successful processes and practices with peers and competitors. This research examined three examples of best practice cross-sector partnerships to identify relationship success factors, how they involved other organizations and why they shared successful social responsibility initiatives with others.
ISBN 9780646590776
Language eng
Field of Research 150501 Consumer-Oriented Product or Service Development
Socio Economic Objective 950402 Business Ethics
HERDC Research category E3 Extract of paper
Copyright notice ©2012, Public Relations Institute of Australia
Persistent URL http://hdl.handle.net/10536/DRO/DU:30049461

Document type: Conference Paper
Collections: School of Communication and Creative Arts
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Created: Thu, 22 Nov 2012, 12:54:18 EST by Sharyn Mcdonald

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.