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Telstra - the 3 Rs of social media engagement

Quinn-Allan, Deirdre 2012, Telstra - the 3 Rs of social media engagement. In Belch, George E., Belch, Michael A., Kerr, Gayle and Powell, Irene (ed), Advertising : an integrated marketing communication perspective, McGraw Hill, North Ryde, N.S.W, pp.78-81.

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Title Telstra - the 3 Rs of social media engagement
Author(s) Quinn-Allan, Deirdre
Title of book Advertising : an integrated marketing communication perspective
Editor(s) Belch, George E.
Belch, Michael A.
Kerr, Gayle
Powell, Irene
Publication date 2012
Chapter number Case study 1A in Chapter 3
Total chapters 17
Start page 78
End page 81
Total pages 4
Publisher McGraw Hill
Place of Publication North Ryde, N.S.W
Keyword(s) marketing communication
social media
social media policy
ISBN 0070997985
9780070997981
Edition 2nd
Language eng
Field of Research 150502 Marketing Communications
Socio Economic Objective 970120 Expanding Knowledge in Language, Communication and Culture
HERDC Research category B1 Book chapter
Copyright notice ©2012, McGraw Hill
Persistent URL http://hdl.handle.net/10536/DRO/DU:30049485

Document type: Book Chapter
Collection: School of Communication and Creative Arts
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Created: Mon, 26 Nov 2012, 13:11:43 EST by Deirdre Quinn-allan

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