Telstra - the 3 Rs of social media engagement

Quinn-Allan, Deirdre 2012, Telstra - the 3 Rs of social media engagement. In Belch, George E., Belch, Michael A., Kerr, Gayle and Powell, Irene (ed), Advertising : an integrated marketing communication perspective, McGraw Hill, North Ryde, N.S.W, pp.78-81.

Attached Files
Name Description MIMEType Size Downloads

Title Telstra - the 3 Rs of social media engagement
Author(s) Quinn-Allan, Deirdre
Title of book Advertising : an integrated marketing communication perspective
Editor(s) Belch, George E.
Belch, Michael A.
Kerr, Gayle
Powell, Irene
Publication date 2012
Chapter number Case study 1A in Chapter 3
Total chapters 17
Start page 78
End page 81
Total pages 4
Publisher McGraw Hill
Place of Publication North Ryde, N.S.W
Keyword(s) marketing communication
social media
social media policy
ISBN 0070997985
Edition 2nd
Language eng
Field of Research 150502 Marketing Communications
Socio Economic Objective 970120 Expanding Knowledge in Language, Communication and Culture
HERDC Research category B1 Book chapter
Copyright notice ©2012, McGraw Hill
Persistent URL

Document type: Book Chapter
Collection: School of Communication and Creative Arts
Connect to link resolver
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 249 Abstract Views, 7 File Downloads  -  Detailed Statistics
Created: Mon, 26 Nov 2012, 13:11:43 EST by Deirdre Quinn-allan

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact