Virtue ethics, CSR and corporate citizenship

Mackey, Steve 2012, Virtue ethics, CSR and corporate citizenship, in Research Colloquium Conference Proceedings, World Public Relations Forum, Public Relations Institute of Australia, Melbourne, Vic, pp. 69-72.

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Title Virtue ethics, CSR and corporate citizenship
Author(s) Mackey, Steve
Conference name World Public Relations Forum (2012 : Melbourne, Vic.)
Conference location Melbourne, Vic.
Conference dates 18-20 Nov. 2012
Title of proceedings Research Colloquium Conference Proceedings
Editor(s) Sison, Marianne D.
Sheehan, Mark
Publication date 2012
Conference series World Public Relations Forum
Start page 69
End page 72
Total pages 150
Publisher World Public Relations Forum, Public Relations Institute of Australia
Place of publication Melbourne, Vic
Keyword(s) Public Relations
Virtue ethics
Alasdair MacIntyre
Corporate Citizenship
Summary The Global Alliance for Public Relations and Communication Management values the dignity of the individual; human rights; and equal opportunity. Its Code of Ethics declares a professional’s duty to broader society. The code advocates education to reinforce this ethical outlook. This paper contributes a specific approach towards the practitioner’s ethical understanding. It enlists the critique of Alasdair MacIntyre who strongly criticises much conventional ethical theory. MacIntyre’s teleological approach is joined with a notion of a hierarchy of narratives of ethical expectations in an argument which counsels that public relations must always operate at the highest level of these narratives.
ISBN 9780646590776
Language eng
Field of Research 220107 Professional Ethics (incl police and research ethics)
Socio Economic Objective 950299 Communication not elsewhere classified
HERDC Research category E3 Extract of paper
Copyright notice ©2012, Public Relations Institute of Australia
Persistent URL http://hdl.handle.net/10536/DRO/DU:30049744

Document type: Conference Paper
Collections: Faculty of Arts and Education
School of Communication and Creative Arts
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Created: Wed, 05 Dec 2012, 16:58:41 EST by Stephen Mackey

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