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Lobbying defined and observed

Sheehan, Mark 2012, Lobbying defined and observed. In Sheehan, Mark and Sekuless, Peter (ed), The influence seekers : political lobbying in Australia, Australian Scholarly Publishing, Melbourne, Vic., pp.1-14.

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Title Lobbying defined and observed
Author(s) Sheehan, Mark
Title of book The influence seekers : political lobbying in Australia
Editor(s) Sheehan, Mark
Sekuless, Peter
Publication date 2012
Chapter number 1
Total chapters 11
Start page 1
End page 14
Total pages 14
Publisher Australian Scholarly Publishing
Place of Publication Melbourne, Vic.
Keyword(s) lobbying
public relations
Summary The critical and most obvious component of lobbying is the interaction an entity has with government. The executive, parliament and bureaucracy are the key players in the field. On the opposing side, to extend a sporting analogy, are the lobbyists – who are identified or labelled, singularly or plurally, by a variety of names: pressure groups, policy consultants, tariff consultants, public relations consultants, interest groups, special interest groups, industrial and professional associations, government relations managers, public affairs managers and Lloyd’s qualified term, the ‘political lobbyist’ .
All these nomenclatures require further explanation – some are used interchangeably, others are now an historical term only, some fall from the common language only to reappear at a later date. Of all, the oldest and most widely recognised is lobbyist and lobbying. Lloyd (1989) states that the term ‘lobby agent’ was first used in Westminster in the mid-17th century. In the United States Schriftgiesser (1951) writes that the famous American journalist H L Mencken, the Sage of Baltimore, traced the first use of the word lobby, as we currently understand it, to Washington DC in 1829. At that time the term lobby-agent was in use but it was shortened, by journalists, to lobbyist by 1832.
It has been suggested that the concept of lobbying – of seeking influence among the powerful – is as old as government e itself. Lloyd (1989) cites examples of lobbying from the Old and New testaments – the most famous pressure group being those who petitioned Pontius Pilate to crucify Jesus Christ!
In the US the activities of lobbying were recognised before the term was coined when, according to Schriftgeisser (1951), ‘a little gang of painted –up merchants (who) pushed British tea into the salt water of Boston harbor’ (p4).
So the pedigree of lobbying activities is long and colourful. As the western form of parliamentary democracy has evolved and expanded among nations it seems that lobbying has been ever present on this journey. It is by its activities, its parts, that we can define and recognise lobbying most clearly and view the changes.
ISBN 1921875518
Language eng
Field of Research 150502 Marketing Communications
Socio Economic Objective 970120 Expanding Knowledge in Language, Communication and Culture
HERDC Research category B1 Book chapter
Copyright notice ©2012, Australian Scholarly Publishing
Free to Read? Yes
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Document type: Book Chapter
Collections: School of Communication and Creative Arts
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Created: Tue, 11 Dec 2012, 09:09:59 EST by Mark Sheehan

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