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Lobbying in Australia : child or sibling of public relations

Sheehan, Mark 2012, Lobbying in Australia : child or sibling of public relations, in ANZCA 2012 : Communicating Change and Changing Communication in the 21st Century, Australian and New Zealand Communication Association, [Adelaide, S. A.].

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Title Lobbying in Australia : child or sibling of public relations
Author(s) Sheehan, Mark
Conference name Australian and New Zealand Communication Association. Conference (2012 : Adelaide, S.A.)
Conference location Adelaide, S. A.
Conference dates 4 -6 Jul. 2012
Title of proceedings ANZCA 2012 : Communicating Change and Changing Communication in the 21st Century
Editor(s) [unknown]
Publication date 2012
Conference series Australian and New Zealand Communication Association Conference
Publisher Australian and New Zealand Communication Association
Place of publication [Adelaide, S. A.]
Keyword(s) public relations
lobbying
government relations
Summary It is accepted now that lobbying and public relations share a strong relationship. How did this come about? How did lobbying become a subset of the discipline of public relations and is it accepted as such – by its practitioners and those it serves? In lobbying’s attempts to define the practice it has sought a broader discipline for explanation. Many terms came into being because as Harrison observed ‘ it has been impossible to clearly define a lobbyist’ (2011, p865). Macnamara (2012) includes lobbying under a heading of public affairs and government relations. Sekuless subtitled his 1991 text Lobbying in the Nineties ‘the government relations game’.
This paper seeks to define lobbying and its practice in Australia. In so doing it looks specifically at professional and academic definition of the lobbying and its growth as a subset of PR.
Language eng
Field of Research 200199 Communication and Media Studies not elsewhere classified
Socio Economic Objective 970120 Expanding Knowledge in Language, Communication and Culture
HERDC Research category E2 Full written paper - non-refereed / Abstract reviewed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30049842

Document type: Conference Paper
Collection: School of Communication and Creative Arts
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Created: Tue, 11 Dec 2012, 11:11:13 EST by Mark Sheehan

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