An exploration of the motivation to attend for spectators of the Lexmark Indy 300 champ car event, Gold Coast

Menzies, Jane L. and Nguyen, Sheila N. 2012, An exploration of the motivation to attend for spectators of the Lexmark Indy 300 champ car event, Gold Coast, Journal of sport and tourism, vol. 17, no. 3, pp. 183-200, doi: 10.1080/14775085.2012.734059.

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Title An exploration of the motivation to attend for spectators of the Lexmark Indy 300 champ car event, Gold Coast
Author(s) Menzies, Jane L.ORCID iD for Menzies, Jane L. orcid.org/0000-0002-7685-8586
Nguyen, Sheila N.
Journal name Journal of sport and tourism
Volume number 17
Issue number 3
Start page 183
End page 200
Total pages 18
Publisher Routledge
Place of publication Abingdon, England
Publication date 2012-08
ISSN 1477-5085
Keyword(s) motor sport events
motivation to attend
Summary The perceptions of spectators (N = 36) at the Lexmark Indy 300 Champ Car event were assessed via qualitative methods to evaluate their internal and external motivations to attend. The characteristics of the majority of attendees who were interviewed for this study were predominantly male, 26–35 years old, from Queensland, and who earned around AUD$50,000–75,000 per annum. The most common reason to attend was the atmosphere that the event created, in particular, the entertainment options. Other reasons included watching the race, the location, living nearby, attending with friends or family and interacting and socializing with other people who also attend. The findings revealed that participants attended to escape every day life, or that they were a ‘true fan’ of the motorsport. The findings of the study have implications for sport marketers who wish to communicate to those individuals in more targeted approaches for a more efficient and effective impact.
Language eng
DOI 10.1080/14775085.2012.734059
Field of Research 150604 Tourism Marketing
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
HERDC collection year 2012
Related work DU:30042154
Copyright notice ©2012, Taylor & Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30049895

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