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An exploration of the impact of celebrity on the HIV/AIDS pandemic

Noland, Carey M., Marshall, P. David, Goodale, Greg G. and Schlecht, Hans P. 2009, An exploration of the impact of celebrity on the HIV/AIDS pandemic, Journal of health & mass communication, vol. 1, no. 3/4, Summer/Fall, pp. 194-210.

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Title An exploration of the impact of celebrity on the HIV/AIDS pandemic
Author(s) Noland, Carey M.
Marshall, P. David
Goodale, Greg G.
Schlecht, Hans P.
Journal name Journal of health & mass communication
Volume number 1
Issue number 3/4
Season Summer/Fall
Start page 194
End page 210
Total pages 17
Publisher Marquette Books
Place of publication Spokane, W.A.
Publication date 2009-09-03
ISSN 1940-9354
1940-9362
Keyword(s) Celebrity advocacy
AIDS
pandemic
HIV
health and media
celebrification
Summary The framework we present in this article separates into three generations the celebrity/personality involvement in the AIDS movement that has been steadily building momentum over the past 25 years. We analyze the celebrification of HIV/AIDS and the role of the media in the process. We contend the relationship between celebrity, the public and HIV/AIDS is multipurpose: celebrities maintain a positive public presence between projects while allowing themselves and their supporting fans to feel good about taking on and affecting a meaningful cause. Celebrities are vehicles and embodiments of concern that act as proxies for their various audiences. And this is their power–celebrities are embodiments of their audiences. The awareness that celebrities have brought to the HIV/AIDS epidemic has resulted in better treatment for victims and increased government support for medical research, and yet has also distracted the public’s attention from the scope of the epidemic. It is the third generation of celebrities who are refocusing efforts on worldwide prevention and a cure for HIV/AIDS.
Language eng
Field of Research 200199 Communication and Media Studies not elsewhere classified
Socio Economic Objective 950299 Communication not elsewhere classified
HERDC Research category C1.1 Refereed article in a scholarly journal
HERDC collection year 2009
Copyright notice ©2009, Marquette Books
Persistent URL http://hdl.handle.net/10536/DRO/DU:30050337

Document type: Journal Article
Collections: School of Communication and Creative Arts
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.