Permission email messages significantly increase gambler retention

Jolley, William, Lee, Alvin, Mizerski, Richard and Sadeque, Saalem 2013, Permission email messages significantly increase gambler retention, Journal of business research, vol. 66, no. 9, pp. 1617-1622, doi: 10.1016/j.jbusres.2012.12.006.

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Title Permission email messages significantly increase gambler retention
Author(s) Jolley, William
Lee, AlvinORCID iD for Lee, Alvin
Mizerski, Richard
Sadeque, Saalem
Journal name Journal of business research
Volume number 66
Issue number 9
Start page 1617
End page 1622
Total pages 6
Publisher Elsevier
Place of publication New York, N. Y.
Publication date 2013-09
ISSN 0148-2963
Keyword(s) online gambling
permission message
survival analysis
Language eng
DOI 10.1016/j.jbusres.2012.12.006
Field of Research 150504 Marketing Measurement
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
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Document type: Journal Article
Collections: Faculty of Business and Law
School of Management and Marketing
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Created: Tue, 12 Feb 2013, 16:08:31 EST by Aysun Alpyurek

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