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Alcohol sponsorship of community football clubs : the current situation

Sawyer, Amy L., Wolfenden, Luke, Kennedy, Vanessa J., Kingsland, Melanie, Young, Kylie G., Tindall, Jennifer, Rowland, Bosco C., Colbran, Richard W. and Wiggers, John H. 2012, Alcohol sponsorship of community football clubs : the current situation, Health promotion journal of Australia, vol. 23, no. 1, pp. 70-72, doi: 10.1071/HE12070.

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Title Alcohol sponsorship of community football clubs : the current situation
Author(s) Sawyer, Amy L.
Wolfenden, Luke
Kennedy, Vanessa J.
Kingsland, Melanie
Young, Kylie G.
Tindall, Jennifer
Rowland, Bosco C.ORCID iD for Rowland, Bosco C.
Colbran, Richard W.
Wiggers, John H.
Journal name Health promotion journal of Australia
Volume number 23
Issue number 1
Start page 70
End page 72
Total pages 3
Publisher Australian Health Promotion Association
Place of publication Camperdown, N. S. W.
Publication date 2012-04
ISSN 1036-1073
Keyword(s) sport
sports club
healthy environments
alcohol consumption
Summary Issue addressed: There is accumulating evidence supporting a link between alcohol industry sponsorship and alcohol-related problems in both community and elite-level sports. Little is known, however, about the current status of such sponsorship, particularly of community sport. This study aimed to assess associations between alcohol industry sponsorship and different community football clubs in Australia.

Methods: The study involved 101 community football clubs across New South Wales, Australia. One representative from each club took part in a cross-sectional telephone survey designed to assess club (football code, number of players, socioeconomic and geographic descriptors) and alcohol industry sponsorship (money, equipment, free alcohol or discounted alcohol) characteristics. Chi-square analysis was used to test associations between club characteristics, and: i) any alcohol industry sponsorship; and ii) type of sponsorship.

Results: Eighty-eight per cent of clubs reported receiving sponsorship from the alcohol industry, and most clubs (82%) were sponsored by a licensed premises. There were no significant associations between club characteristics and source of alcohol industry sponsorship. However, small clubs were found to be significantly more likely to receive free or discounted alcohol sponsorship than larger clubs (p=0.05).

Conclusions: This exploratory study suggests a significant presence of alcohol industry sponsorship among community football clubs in Australia.
Language eng
DOI 10.1071/HE12070
Field of Research 170106 Health, Clinical and Counselling Psychology
Socio Economic Objective 920499 Public Health (excl. Specific Population Health) not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
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Document type: Journal Article
Collection: School of Psychology
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Created: Mon, 18 Feb 2013, 13:01:46 EST by Jane Moschetti

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