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Tim O'Reilly and web 2.0 : the economics of memetic liberty and control

Allen, Matthew 2009, Tim O'Reilly and web 2.0 : the economics of memetic liberty and control, Communication, politics and culture, vol. 42, no. 2, pp. 6-23.

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Title Tim O'Reilly and web 2.0 : the economics of memetic liberty and control
Author(s) Allen, Matthew
Journal name Communication, politics and culture
Volume number 42
Issue number 2
Start page 6
End page 23
Total pages 18
Publisher RMIT, School of Media & Communication
Place of publication Melbourne, Vic.
Publication date 2009
ISSN 1836-0645
2200-6796
Keyword(s) internet
Web 2.0
history
economics
memes
Summary This article presents an account of the role of Tim O'Reilly, both as an individual and as a corporate entity (O'Reilly Group), in the creation, spread and use of the concept of Web 2.0. It demonstrates that, whatever Web 2.0's current uses to describe variously the technologies, politics, commerce or social meaning of the Internet, it originates as a deliberately open signifier of novel and potential internet development in the mid-2000s. The article argues that O'Reilly has promoted the diversity of the term's meanings and uses - celebrating textual liberties - but has also emphasised the special role that O'Reilly plays in providing the authoritative definition of that term. In essence, O'Reilly profits from this 'control' of the idea of Web 2.0 but that, to enjoy that control O'Reilly must also allow differences in meaning. The article concludes by suggesting that Web 2.0 therefore signifies a new kind of economics that brings together freedom and control in a new way.
Language eng
Field of Research 200199 Communication and Media Studies not elsewhere classified
Socio Economic Objective 970120 Expanding Knowledge in Language, Communication and Culture
HERDC Research category C1.1 Refereed article in a scholarly journal
HERDC collection year 2009
Copyright notice ©2009, RMIT Publishing
Persistent URL http://hdl.handle.net/10536/DRO/DU:30050997

Document type: Journal Article
Collection: School of Communication and Creative Arts
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