E-commerce trust management system reliability

Chong, Soon Keow and Abawajy, Jemal 2012, E-commerce trust management system reliability, in ISSDM 2012 : Proceedings of the 6th International Conference on New Trends in Information Science, Service Science and Data Mining, IEEE, Piscataway, N.J., pp. 13-18.

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Title E-commerce trust management system reliability
Author(s) Chong, Soon Keow
Abawajy, Jemal
Conference name New Trends in Information Science, Service Science and Data Mining. Conference (6th : 2013 : Taipei, Taiwan)
Conference location Taipei, Taiwan
Conference dates 23-25 Oct. 2012
Title of proceedings ISSDM 2012 : Proceedings of the 6th International Conference on New Trends in Information Science, Service Science and Data Mining
Editor(s) Shen, Chien-Wen
Kuo, Sy-Yen
Kwack, Kae Dal
Chen, Yen-Wei
Hsu, Ping-Yu
Ko, Franz
Publication date 2012
Conference series New Trends in Information Science, Service Science and Data Mining Conference
Start page 13
End page 18
Total pages 6
Publisher IEEE
Place of publication Piscataway, N.J.
Keyword(s) e-commerce
feedback
reputation
unfair rating
trust management
Summary Various solutions have been proposed in managing trust relationship between trading partners in eCommerce environment. Determine the reliability of trust management systems in eCommerce is most difficult issue due to highly dynamic nature of eCommerce environments. As trust management systems depend on the feedback ratings provided by the trading partners, they are fallible to strategic manipulation of the feedback ratings attacks. This paper addressed the challenges of trust management systems. The requirements of a reliable trust management are also discussed. In particular, we introduce an adaptive credibility model that distinguishes between credible feedback ratings and malicious feedback ratings by considering transaction size, frequency of ratings and majority vote to form a feedback ratings verification metric. The approach has been validated by simulation result.
ISBN 899436420X
9788994364209
Language eng
Field of Research 089999 Information and Computing Sciences not elsewhere classified
Socio Economic Objective 970108 Expanding Knowledge in the Information and Computing Sciences
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2012, IEEE
Persistent URL http://hdl.handle.net/10536/DRO/DU:30051365

Document type: Conference Paper
Collection: School of Information Technology
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