Promoting obesity prevention together with environmental sustainability

Skouteris, Helen, Cox, Rachael, Huang, Terry, Rutherford, Leonie, Edwards, Susan and Cutter-Mackenzie, Amy 2014, Promoting obesity prevention together with environmental sustainability, Health promotion international, vol. 29, no. 3, Advance Access article, pp. 454-462, doi: 10.1093/heapro/dat007.

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Title Promoting obesity prevention together with environmental sustainability
Author(s) Skouteris, Helen
Cox, Rachael
Huang, Terry
Rutherford, LeonieORCID iD for Rutherford, Leonie
Edwards, Susan
Cutter-Mackenzie, Amy
Journal name Health promotion international
Volume number 29
Issue number 3
Season Advance Access article
Start page 454
End page 462
Total pages 9
Publisher Oxford University Press
Place of publication Oxford, England
Publication date 2014
ISSN 0957-4824
Keyword(s) social marketing
obesity prevention
environmental sustainability
Summary There is mounting evidence that current food production, transport, land use and urban design negatively impact both climate change and obesity outcomes. Recommendations to prevent climate change provide an opportunity to improve environmental outcomes and alter our food and physical activity environments in favour of a ‘healthier’ energy balance. Hence, setting goals to achieve a more sustainable society offers a unique opportunity to reduce levels of obesity. In the case of children, this approach is supported with evidence that even from a young age they show emerging understandings of complex environmental issues and are capable of both internalizing positive environmental values and influencing their own environmental outcomes. Given young children's high levels of environmental awareness, it is easy to see how environmental sustainability messages may help educate and motivate children to make ‘healthier’ choices. The purpose of this paper is to highlight a new approach to tackling childhood obesity by tapping into existing social movements, such as environmental sustainability, in order to increase children's motivation for healthy eating and physical activity behaviours and thus foster more wholesome communities. We contend that a social marketing framework may be a particularly useful tool to foster behaviour change beneficial to both personal and environmental health by increasing perceived benefits and reducing perceived costs of behaviour change. Consequently, we propose a new framework which highlights suggested pathways for helping children initiate and sustain ‘healthier’ behaviours in order to inform future research and potentially childhood obesity intervention strategies.
Language eng
DOI 10.1093/heapro/dat007
Field of Research 190299 Film, Television and Digital Media not elsewhere classified
Socio Economic Objective 920401 Behaviour and Health
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2013, Oxford University Press
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Created: Wed, 20 Mar 2013, 11:13:46 EST by Leonie Rutherford

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