This book discusses the relationship of PR and activism focussing on the late 20th and early 21st century. In particular the book examines the complex synergies and ethical treatment by high carbon emitting industries of community activism which seeks to influence its practice and social policy.
CONTENTS : What is public relations, where is public relations? -- Agents of social change and the dispersal of ideas -- No protest zone : public relations and the management of activism -- Worlds collide : public relations, activism and late modernity -- New social realities : grassroots activism and public relations -- Not public relations : sustainable communication.
Field of Research
209999 Language, Communication and Culture not elsewhere classified
Socio Economic Objective
970120 Expanding Knowledge in Language, Communication and Culture