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Integrated marketing communications and power imbalance : the strategic nature of marketing to children and adolescents by food and beverage companies

Harrison, Paul and Jackson, Michaela 2013, Integrated marketing communications and power imbalance : the strategic nature of marketing to children and adolescents by food and beverage companies. In Williams, Jerome D., Pasch, Keryn E. and Collins, Chiquita A. (ed), Advances in communication research to reduce childhood obesity, Springer, New York, N.Y., pp.33-78.

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Title Integrated marketing communications and power imbalance : the strategic nature of marketing to children and adolescents by food and beverage companies
Author(s) Harrison, Paul
Jackson, Michaela
Title of book Advances in communication research to reduce childhood obesity
Editor(s) Williams, Jerome D.
Pasch, Keryn E.
Collins, Chiquita A.
Publication date 2013
Chapter number 3
Total chapters 24
Start page 33
End page 78
Total pages 45
Publisher Springer
Place of Publication New York, N.Y.
ISBN 9781461455103
1461455103
Language eng
Field of Research 220102 Business Ethics
Socio Economic Objective 950402 Business Ethics
HERDC Research category B1 Book chapter
Copyright notice ©2013, Springer
Persistent URL http://hdl.handle.net/10536/DRO/DU:30051841

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Created: Mon, 08 Apr 2013, 15:28:13 EST by Aysun Alpyurek

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