Integrated marketing communications and power imbalance : the strategic nature of marketing to children and adolescents by food and beverage companies
Harrison, Paul and Jackson, Michaela 2013, Integrated marketing communications and power imbalance : the strategic nature of marketing to children and adolescents by food and beverage companies. In Williams, Jerome D., Pasch, Keryn E. and Collins, Chiquita A. (ed), Advances in communication research to reduce childhood obesity, Springer, New York, N.Y., pp.33-78.
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Integrated marketing communications and power imbalance : the strategic nature of marketing to children and adolescents by food and beverage companies
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