Integrated marketing communications and power imbalance : the strategic nature of marketing to children and adolescents by food and beverage companies Harrison, Paul and Jackson, Michaela 2013, Integrated marketing communications and power imbalance : the strategic nature of marketing to children and adolescents by food and beverage companies. In Williams, Jerome D., Pasch, Keryn E. and Collins, Chiquita A. (ed), Advances in communication research to reduce childhood obesity, Springer, New York, N.Y., pp.33-78. Attached Files Name Description MIMEType Size Downloads Title Integrated marketing communications and power imbalance : the strategic nature of marketing to children and adolescents by food and beverage companies Author(s) Harrison, Paul Jackson, Michaela Title of book Advances in communication research to reduce childhood obesity Editor(s) Williams, Jerome D. Pasch, Keryn E. Collins, Chiquita A. Publication date 2013 Chapter number 3 Total chapters 24 Start page 33 End page 78 Total pages 45 Publisher Springer Place of Publication New York, N.Y. ISBN 9781461455103 1461455103 Language eng Field of Research 220102 Business Ethics Socio Economic Objective 950402 Business Ethics HERDC Research category B1 Book chapter Copyright notice ©2013, Springer Persistent URL http://hdl.handle.net/10536/DRO/DU:30051841 Document type: Book Chapter Collections: Faculty of Business and Law Deakin Graduate School of Business School of Health and Social Development   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Mon, 08 Apr 2013, 15:28:26 EST Tue, 09 Apr 2013, 09:23:49 EST Tue, 09 Apr 2013, 09:39:04 EST Tue, 09 Apr 2013, 09:40:20 EST Fri, 11 Jul 2014, 15:30:28 EST Fri, 25 Jul 2014, 12:27:52 EST Fri, 17 Oct 2014, 12:02:39 EST Tue, 18 Nov 2014, 10:34:37 EST Tue, 08 Dec 2015, 08:43:03 EST Wed, 09 Nov 2016, 11:55:39 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 3 times in Scopus Search Google Scholar Access Statistics: 265 Abstract Views, 7 File Downloads  -  Detailed Statistics Created: Mon, 08 Apr 2013, 15:28:13 EST by Aysun Alpyurek

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.