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The impact of feature selection : a data-mining application in direct marketing

Tan, Ding-Wen, Yeoh, William, Boo, Yee Ling and Liew, Soung-Yue 2013, The impact of feature selection : a data-mining application in direct marketing, Intelligent systems in accounting, finance and management, vol. 20, no. 1, pp. 23-38, doi: 10.1002/isaf.1335.

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Title The impact of feature selection : a data-mining application in direct marketing
Author(s) Tan, Ding-Wen
Yeoh, WilliamORCID iD for Yeoh, William orcid.org/0000-0002-2964-4518
Boo, Yee Ling
Liew, Soung-Yue
Journal name Intelligent systems in accounting, finance and management
Volume number 20
Issue number 1
Start page 23
End page 38
Total pages 16
Publisher John Wiley & Sons
Place of publication Oxford, England
Publication date 2013-01
ISSN 1550-1949
2160-0074
Keyword(s) data-mining application
correlation-based feature selection
subset consistency
symmetrical uncertainty
direct marketing
Language eng
DOI 10.1002/isaf.1335
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
080109 Pattern Recognition and Data Mining
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2013, John Wiley & Sons
Persistent URL http://hdl.handle.net/10536/DRO/DU:30051864

Document type: Journal Article
Collection: School of Information and Business Analytics
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