Business marketing : text and cases

McClaren, Nicholas 2008, Business marketing : text and cases, McGraw-Hill Custom Publishing, Sydney, N.S.W..


Title Business marketing : text and cases
Author(s) McClaren, Nicholas
Publication date 2008
Total pages 541 p.
Publisher McGraw-Hill Custom Publishing
Place of Publication Sydney, N.S.W.
Summary Produced for undergraduate unit MMK368 (Business marketing) offered by the Faculty of Business and Law's Bowater School of Management and Marketing in Deakin University's flexible learning program.
Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category AN.1 Other book, or book not attributed to Deakin University
Persistent URL http://hdl.handle.net/10536/DRO/DU:30051909

Document type: Book
Collection: School of Management and Marketing
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