Moral antecedents of smoking behavior and risk beliefs among overseas Asian students

Tansey, Richard, Carroll, Ray and McClaren, Nicholas 2004, Moral antecedents of smoking behavior and risk beliefs among overseas Asian students, Journal of international consumer marketing, vol. 16, no. 2, pp. 91-110.

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Title Moral antecedents of smoking behavior and risk beliefs among overseas Asian students
Author(s) Tansey, Richard
Carroll, Ray
McClaren, Nicholas
Journal name Journal of international consumer marketing
Volume number 16
Issue number 2
Start page 91
End page 110
Total pages 20
Publisher Taylor & Francis
Place of publication London, England
Publication date 2004
ISSN 0896-1530
1528-7068
Keyword(s) Smoking behavior
moral antecedents
risk beliefs
overseas Asian students
rules-driven
Slovic's instrument
risk knowledge
consumer moral autonomy
Summary Instead of focusing on the misconduct of multinational cigarette manufacturers, this research project broadens the discussion of cigarette consumption by focusing on the moral antecedent variables that shape young adults' smoking behavior and risk beliefs. It especially challenges current wisdom among anti-smoking advocates that by increasing consumer knowledge of the medical risks associated with smoking will lead to significant reductions in young adult smoking prevalence rates. Empirical results of this study suggest that although increasing smoking risk knowledge does not significantly reduce Asian students' smoking behavior, increasing their risk assessment beliefs does produce the desirable public policy effect of reducing current smoking. Furthermore, only among rules-driven individuals does an increase in no harm scores significantly reduce student smoking risk assessment beliefs. Thus, current anti-smoking advertising campaigns among overseas Asian students may be more effective if they attempt to change these students' smoking risks assessment beliefs especially if they are targeted to rules-driven student market segments.
Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30051944

Document type: Journal Article
Collection: School of Management and Marketing
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