DRO

Trust or consequences : build trust today or lose your market tomorrow

McClaren, Nicholas 2003, Trust or consequences : build trust today or lose your market tomorrow, Journal of consumer marketing, vol. 21, no. 6, pp. 437-439.

Attached Files
Name Description MIMEType Size Downloads

Title Trust or consequences : build trust today or lose your market tomorrow
Author(s) McClaren, Nicholas
Journal name Journal of consumer marketing
Volume number 21
Issue number 6
Start page 437
End page 439
Total pages 3
Publisher Emerald Group Publishing
Place of publication Bingley, England
Publication date 2003
ISSN 0736-3761
Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C4.1 Letter or note
Persistent URL http://hdl.handle.net/10536/DRO/DU:30051945

Document type: Journal Article
Collection: School of Management and Marketing
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Access Statistics: 25 Abstract Views, 0 File Downloads  -  Detailed Statistics
Created: Tue, 16 Apr 2013, 11:17:39 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.