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Trust or consequences : build trust today or lose your market tomorrow

McClaren, Nicholas 2003, Trust or consequences : build trust today or lose your market tomorrow, Journal of consumer marketing, vol. 21, no. 6, pp. 437-439.


Title Trust or consequences : build trust today or lose your market tomorrow
Author(s) McClaren, Nicholas
Journal name Journal of consumer marketing
Volume number 21
Issue number 6
Start page 437
End page 439
Total pages 3
Publisher Emerald Group Publishing
Place of publication Bingley, England
Publication date 2003
ISSN 0736-3761
Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C4.1 Letter or note
Persistent URL http://hdl.handle.net/10536/DRO/DU:30051945

Document type: Journal Article
Collection: School of Management and Marketing
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