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Need for a cohesive television policy in India

Rodrigues, Usha M. 2007, Need for a cohesive television policy in India, in ANZCA 2007 : Communication, civics, industry : Proceedings of the 2007 Australian and New Zealand Communication Association conference, Australian and New Zealand Communication Association and La Trobe University, [Melbourne, Vic.], pp. 1-9.

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Title Need for a cohesive television policy in India
Author(s) Rodrigues, Usha M.ORCID iD for Rodrigues, Usha M. orcid.org/0000-0003-4688-4625
Conference name Australia and New Zealand Communication Association. Conference (2007 : Melbourne, Victoria)
Conference location Melbourne, Victoria
Conference dates 5-6 Jul. 2007
Title of proceedings ANZCA 2007 : Communication, civics, industry : Proceedings of the 2007 Australian and New Zealand Communication Association conference
Editor(s) Tebbutt, John
Publication date 2007
Conference series Australia and New Zealand Communication Association Conference
Start page 1
End page 9
Total pages 9
Publisher Australian and New Zealand Communication Association and La Trobe University
Place of publication [Melbourne, Vic.]
Summary The Indian television industry has been dramatically transformed since 1991 when foreign television channels such as STAR TV and others began beaming their programs into Indian households from foreign soil. The impact of the exponential growth in television channelsi, television viewers and the television software industry in India between 1991 and 2006 has been well documented (Rodrigues, 1998, 2005). This paper analyses whether the Indian government’s television policy during the past decade and a half adequately met the challenge of the entry of private and foreign channels into Indian homes. The paper also makes a set of recommendations to the Government of India with regards to its television policy so that this popular medium can achieve its potential as a catalyst for social change in India (NAMEDIA, 1986).
ISBN 9780646490663
Language eng
Field of Research 199999 Studies in Creative Arts and Writing not elsewhere classified
Socio Economic Objective 970119 Expanding Knowledge through Studies of the Creative Arts and Writing
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2007, ANZCA
Persistent URL http://hdl.handle.net/10536/DRO/DU:30052159

Document type: Conference Paper
Collections: School of Communication and Creative Arts
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.