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Foreign market entry mode choice : internal and external perspectives

Wong, Ho Yin 2013, Foreign market entry mode choice : internal and external perspectives. In Christiansen, Bryan, Turkina, Ekaterina and Williams, Nigel (ed), Cultural and technological influences on global business, Business Science Reference, Hershay, Pa., pp.46-62.

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Title Foreign market entry mode choice : internal and external perspectives
Author(s) Wong, Ho Yin
Title of book Cultural and technological influences on global business
Editor(s) Christiansen, Bryan
Turkina, Ekaterina
Williams, Nigel
Publication date 2013
Chapter number 4
Total chapters 28
Start page 46
End page 62
Total pages 17
Publisher Business Science Reference
Place of Publication Hershay, Pa.
ISBN 9781466639669
1466639660
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 910403 Marketing
HERDC Research category B1 Book chapter
Copyright notice ©2013, IGI Global
Persistent URL http://hdl.handle.net/10536/DRO/DU:30052897

Document type: Book Chapter
Collection: Deakin Graduate School of Business
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Created: Fri, 07 Jun 2013, 11:23:21 EST by Aysun Alpyurek

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