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Branding Islamic spiritual tourism : an exploratory study in Australia and Pakistan

Haq, Farooq and Wong, Ho Yin 2013, Branding Islamic spiritual tourism : an exploratory study in Australia and Pakistan, European journal of business and management, vol. 5, no. 11, pp. 154-162.

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Title Branding Islamic spiritual tourism : an exploratory study in Australia and Pakistan
Author(s) Haq, Farooq
Wong, Ho Yin
Journal name European journal of business and management
Volume number 5
Issue number 11
Start page 154
End page 162
Total pages 9
Publisher International Institute for Science, Technology & Education
Place of publication New York, N.Y.
Publication date 2013
ISSN 2222-1905
Keyword(s) branding
Islamic spiritual tourism
marketing
Australia and Pakistan
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 910403 Marketing
HERDC Research category C2 Other contribution to refereed journal
Copyright notice ©2013, International Institute for Science, Technology & Education
Free to Read? Yes
Use Rights Creative Commons Attribution licence
Persistent URL http://hdl.handle.net/10536/DRO/DU:30053349

Document type: Journal Article
Collections: Deakin Graduate School of Business
Open Access Collection
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.