Wagging a long thin tail : the economic imperatives of the roadshow release strategy

Brandum, Dean, Verhoeven, Deb and Coate, Bronwyn 2009, Wagging a long thin tail : the economic imperatives of the roadshow release strategy, in SERG 2009 : Proceedings of 2nd Screen Economics Research Group 2009 Symposium, Screen Economics Research Group, [Sydney, Australia], pp. 1-1.

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Title Wagging a long thin tail : the economic imperatives of the roadshow release strategy
Author(s) Brandum, Dean
Verhoeven, Deb
Coate, Bronwyn
Conference name Screen Economics Research Group. Symposium (2nd : 2009 : Sydney, N.S.W.)
Conference location Sydney, N.S.W.
Conference dates 12-13 Jun. 2009
Title of proceedings SERG 2009 : Proceedings of 2nd Screen Economics Research Group 2009 Symposium
Editor(s) [Unknown]
Publication date 2009
Conference series Screen Economics Research Group Symposium
Start page 1
End page 1
Total pages 1
Publisher Screen Economics Research Group
Place of publication [Sydney, Australia]
Keyword(s) roadshow release
exhibition strategy
box office takings
Hollywood
Language eng
Field of Research 190201 Cinema Studies
Socio Economic Objective 959999 Cultural Understanding not elsewhere classified
HERDC Research category E2.1 Full written paper - non-refereed / Abstract reviewed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30053506

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