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Wagging a long thin tail : the economic imperatives of the roadshow release strategy Brandum, Dean, Verhoeven, Deb and Coate, Bronwyn 2009, Wagging a long thin tail : the economic imperatives of the roadshow release strategy, in SERG 2009 : Proceedings of 2nd Screen Economics Research Group 2009 Symposium, Screen Economics Research Group, [Sydney, Australia], pp. 1-1. Title Wagging a long thin tail : the economic imperatives of the roadshow release strategy Author(s) Brandum, Dean Verhoeven, Deb Coate, Bronwyn Conference name Screen Economics Research Group. Symposium (2nd : 2009 : Sydney, N.S.W.) Conference location Sydney, N.S.W. Conference dates 12-13 Jun. 2009 Title of proceedings SERG 2009 : Proceedings of 2nd Screen Economics Research Group 2009 Symposium Editor(s) [Unknown] Publication date 2009 Conference series Screen Economics Research Group Symposium Start page 1 End page 1 Total pages 1 Publisher Screen Economics Research Group Place of publication [Sydney, Australia] Keyword(s) roadshow release exhibition strategy box office takings Hollywood Language eng Field of Research 190201 Cinema Studies Socio Economic Objective 959999 Cultural Understanding not elsewhere classified HERDC Research category E2.1 Full written paper - non-refereed / Abstract reviewed Persistent URL http://hdl.handle.net/10536/DRO/DU:30053506 Document type: Conference Paper Collections: School of Communication and Creative Arts Centre for Memory, Imagination and Invention Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Tue, 09 Jul 2013, 12:50:47 EST Wed, 10 Jul 2013, 08:49:54 EST Tue, 30 Jul 2013, 15:17:45 EST Wed, 31 Jul 2013, 08:33:45 EST Wed, 31 Jul 2013, 12:22:09 EST Wed, 31 Jul 2013, 12:27:39 EST Thu, 01 Aug 2013, 08:48:19 EST Fri, 02 Aug 2013, 09:13:35 EST Filtered Full Access Statistics: 15 Abstract Views  -  Detailed Statistics Created: Tue, 09 Jul 2013, 12:50:36 EST by Bronwyn Coate

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