Effects of culture, product type and price on consumer intention to purchase mass customised products on-line

Moon, Junyean and Chadee, Doren 2005, Effects of culture, product type and price on consumer intention to purchase mass customised products on-line, in Proceedings of the 9th International Conference on Global Business and Economic Development, Seoul, South Korea, [The Conference], [Seoul, Korea].


Title Effects of culture, product type and price on consumer intention to purchase mass customised products on-line
Author(s) Moon, Junyean
Chadee, Doren
Conference name Global Business and Economic Development. Conference (9th : 2005 : Seoul, South Korea)
Conference location Seoul, Korea
Conference dates 25-28 May. 2005
Title of proceedings Proceedings of the 9th International Conference on Global Business and Economic Development, Seoul, South Korea
Editor(s) [Unknown]
Publication date 2005
Conference series Global Business and Economic Development. Conference
Publisher [The Conference]
Place of publication [Seoul, Korea]
Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E2.1 Full written paper - non-refereed / Abstract reviewed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30054448

Document type: Conference Paper
Collection: School of Management and Marketing
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