Conducting field research in retail stores: a meandering path to a successful research project

Minahan, Stella, Huddleston, Patricia, Behe, Bridget and Fernandez, R. Thomas 2013, Conducting field research in retail stores: a meandering path to a successful research project, International review of retail distribution and consumer research, vol. 23, no. 2, pp. 189-203, doi: 10.1080/09593969.2012.743106.

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Title Conducting field research in retail stores: a meandering path to a successful research project
Author(s) Minahan, Stella
Huddleston, Patricia
Behe, Bridget
Fernandez, R. Thomas
Journal name International review of retail distribution and consumer research
Volume number 23
Issue number 2
Start page 189
End page 203
Total pages 15
Publisher Taylor & Francis
Place of publication Abingdon, England
Publication date 2013-05
ISSN 0959-3969
1466-4402
Keyword(s) field research
eye-tracking
retail stores
research methods
Language eng
DOI 10.1080/09593969.2012.743106
Field of Research 150505 Marketing Research Methodology
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2013, Taylor & Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30054700

Document type: Journal Article
Collection: Deakin Graduate School of Business
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