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Data for Twitter use by Australian universities

Palmer, Stuart 2013, Data for Twitter use by Australian universities [data collection], doi: 10.4225/16/52007FE991BF6.


Field of Research 130103 Higher Education
150502 Marketing Communications
Socio Economic Objective 930502 Management of Education and Training Systems
Type of research activity Experimental development
Name of data collection Data for Twitter use by Australian universities
Creator(s) Palmer, StuartORCID iD for Palmer, Stuart orcid.org/0000-0002-2517-0597
Date completed 2013-08-06
Embargo release date 2020-01-01
ANDS collection type dataset
Collection start date 2012-12-01
Collection end date 2013-12-31
Description of resource Six Excel files
Keyword(s) social media
higher education
Australia
Twitter
Language eng
Summary Universities are now observed using social media communications channels for a variety of purposes, including marketing, student recruitment, student support and alumni communication. This paper presents an investigation into the use of the Twitter social media platform by universities in Australia, using publicly available Twitter data over a two year period. A social media network visualisation method is developed to make visible the interactions between a university and its stakeholders in the Twitter environment. This analysis method provides insights into the differing ways Australian universities are active on Twitter, and how universities might more effectively use the platform to achieve their individual objectives for institutional social media communications.
General notes IDENTIFIER:
Contact details (email) stuart.palmer@deakin.edu.au
Contact details (physical) Palmer, Stuart
DOI 10.4225/16/52007FE991BF6
Persistent URL http://hdl.handle.net/10536/DRO/DU:30054827

Document type: Data Collection
Collection: Datasets collection
 
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Created: Tue, 06 Aug 2013, 10:00:00 EST

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