Ethos, logos, pathos: strategies of persuasion in social/environmental reports

Higgins, Colin and Walker, Robyn 2012, Ethos, logos, pathos: strategies of persuasion in social/environmental reports, Accounting forum, vol. 36, no. 3, pp. 194-208.

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Title Ethos, logos, pathos: strategies of persuasion in social/environmental reports
Author(s) Higgins, Colin
Walker, Robyn
Journal name Accounting forum
Volume number 36
Issue number 3
Start page 194
End page 208
Total pages 15
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2012-09-02
ISSN 0155-9982
1467-6303
Keyword(s) rhetoric
discourse persuasion
sustainability
reporting
critical analysis
New Zealand
Language eng
Field of Research 150399 Business and Management not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2012, Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30055039

Document type: Journal Article
Collection: Deakin Graduate School of Business
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