Communication for business

Tynan, Liz, Wolstencroft, David, Edmondson, Beth, Swanson, Donald J., Martin, Angela, Grace, Damian and Creed, Andrew 2013, Communication for business, Oxford University Press, Melbourne, Vic..

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Title Communication for business
Author(s) Tynan, Liz
Wolstencroft, David
Edmondson, Beth
Swanson, Donald J.
Martin, Angela
Grace, Damian
Creed, AndrewORCID iD for Creed, Andrew orcid.org/0000-0002-1682-7956
Publication date 2013
Total pages 576 p.
Publisher Oxford University Press
Place of Publication Melbourne, Vic.
Summary Communication for Business introduces students to the core topics necessary for their undergraduate studies in business communication and is designed with the future professional in mind. It bridges academic theory and real-world business knowledge and provides lots of practical examples in the companion digital obook. It offers a fresh approach to the subject in the form of the three business communication principles: logic, clarity and courtesy in the way they frame the contents of the book. Written by a combination of management, communication, ethics and journalism academics it presents information that is practical and interesting in a style that is theoretical and accessible.
ISBN 9780195575897
Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category A2 Authored - other
Persistent URL http://hdl.handle.net/10536/DRO/DU:30056028

Document type: Book
Collection: School of Management and Marketing
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