Medical tourism: a conceptual framework for an innovation in global healthcare provision

Medhekar, Anita, Wong, Ho Yin and Hall, John 2014, Medical tourism: a conceptual framework for an innovation in global healthcare provision, in Innovations in services, marketing and manangement: strategies for emerging economies, IGI Global, Hershey, Pennsylvania, pp.148-169.

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Title Medical tourism: a conceptual framework for an innovation in global healthcare provision
Author(s) Medhekar, Anita
Wong, Ho Yin
Hall, John
Title of book Innovations in services, marketing and manangement: strategies for emerging economies
Editor(s) Goyal, Anita
Publication date 2014
Chapter number 9
Total chapters 17
Start page 148
End page 169
Total pages 21
Publisher IGI Global
Place of Publication Hershey, Pennsylvania
Keyword(s) emerging economies
internationally accredited medical facilities
global healthcare
medical tourism
Summary The purpose of this chapter is to establish a conceptual model that can potentially fill research gaps in the literature about medical tourism as an innovative concept in global healthcare provision by developing emerging economies as they are providing low cost alternatives in medical treatment at internationally accredited medical facilities to treat patients from developed countries. Major databases such as Ebscohost and Emerald have been used to search relevant literature. The literature on medical tourism is reviewed so as to understand the key drivers of medical tourism as well as research gaps in the existing literature. Three major drivers of medical tourism have been identified, namely cost, waiting time, and perceived quality. Further empirical research is needed to test the conceptual model in order to better understand what drives a decision to engage in medical tourism. This chapter makes three major contributions; firstly, the identification of the medical tourism literature from the service marketing and management perspectives; secondly, to propose a conceptual model representing innovation in medical tourism for global healthcare by developing emerging economies; thirdly, the identification of research gaps in the medical tourism literature through which future research can further the knowledge of why people travel to developing countries for medical treatment.
ISBN 1466646713
9781466646711
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 910403 Marketing
HERDC Research category B1 Book chapter
Persistent URL http://hdl.handle.net/10536/DRO/DU:30056647

Document type: Book Chapter
Collection: Deakin Graduate School of Business
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