Characterisation of the use of Twitter by Australian universities

Palmer, Stuart 2013, Characterisation of the use of Twitter by Australian universities, Journal of higher education policy and management, vol. 35, no. 4, pp. 333-344.

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Title Characterisation of the use of Twitter by Australian universities
Author(s) Palmer, Stuart
Journal name Journal of higher education policy and management
Volume number 35
Issue number 4
Start page 333
End page 344
Total pages 12
Publisher Taylor & Francis
Place of publication London, England
Publication date 2013
ISSN 1360-080X
Keyword(s) Australia
higher education
social media
Summary Universities are now observed using social media communications channels for a variety of purposes, including marketing, student recruitment, student support and alumni communication. This paper presents an investigation into the use of the Twitter social media platform by universities in Australia, using publicly available Twitter data over a 2-year period. A social media network visualisation method is developed to make visible the interactions between a university and its stakeholders in the Twitter environment. This analysis method provides insights into the differing ways in which Australian universities are active on Twitter, and how universities might more effectively use the platform to achieve their individual objectives for institutional social media communications.
Language eng
Field of Research 130103 Higher Education
150502 Marketing Communications
Socio Economic Objective 930502 Management of Education and Training Systems
HERDC Research category C1 Refereed article in a scholarly journal
Restricted until 2015-06-15
Related work DU:30054827
Copyright notice ©2013, Taylor & Francis
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