Display signs and involvement: the visual path to purchase intention

Behe, Bridget K., Zhao, Jing, Sage, Lynne, Huddleston, Patricia T. and Minahan, Stella 2013, Display signs and involvement: the visual path to purchase intention, The international review of retail, distribution and consumer research, vol. 23, no. 5, pp. 511-522.

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Title Display signs and involvement: the visual path to purchase intention
Author(s) Behe, Bridget K.
Zhao, Jing
Sage, Lynne
Huddleston, Patricia T.
Minahan, Stella
Journal name The international review of retail, distribution and consumer research
Volume number 23
Issue number 5
Start page 511
End page 522
Total pages 12
Publisher Taylor & Francis
Place of publication Abingdon, England
Publication date 2013-12
ISSN 0959-3969
1466-4402
Keyword(s) eye-tracking technology
retail customers
merchandise displays
method
horticulture
Notes Special Issue for : Research in the Distributive Trades.International Conference (17th : 2013 : Valencia, Spain) - EAERCD 2013 - held on 3 - 5 Jul. 2013
Language eng
Field of Research 150501 Consumer-Oriented Product or Service Development
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2013, Taylor & Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30057878

Document type: Journal Article
Collection: Deakin Graduate School of Business
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