Exploring customer loyalty at bottom of the pyramid in South Asia

Azmat, Fara and Samaratunge, Ramanie 2013, Exploring customer loyalty at bottom of the pyramid in South Asia, Social responsibility journal, vol. 9, no. 3, pp. 379-394, doi: 10.1108/SRJ-09-2011-0077.

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Title Exploring customer loyalty at bottom of the pyramid in South Asia
Author(s) Azmat, FaraORCID iD for Azmat, Fara orcid.org/0000-0001-5608-3130
Samaratunge, Ramanie
Journal name Social responsibility journal
Volume number 9
Issue number 3
Start page 379
End page 394
Total pages 16
Publisher Emerald Group Publishing
Place of publication Bingley, England
Publication date 2013
ISSN 1747-1117
Keyword(s) bottom of the pyramid
customer loyalty
small scale individual entrepreneurs
social responsibility
South Asia
Language eng
DOI 10.1108/SRJ-09-2011-0077
Field of Research 150314 Small Business Management
150399 Business and Management not elsewhere classified
Socio Economic Objective 950402 Business Ethics
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2013, Emerald Publishing Group
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30057903

Document type: Journal Article
Collections: Faculty of Business and Law
School of Management and Marketing
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