How do consumers co-create their experiences? An exploration in the heritage sector Minkiewicz, Joanna, Evans, Jody and Bridson, Kerrie 2014, How do consumers co-create their experiences? An exploration in the heritage sector, Journal of marketing management, vol. 30, no. 1-2, pp. 30-59, doi: 10.1080/0267257X.2013.800899. Attached Files Name Description MIMEType Size Downloads Title How do consumers co-create their experiences? An exploration in the heritage sector Author(s) Minkiewicz, Joanna Evans, Jody Bridson, Kerrie orcid.org/0000-0002-3454-9910 Journal name Journal of marketing management Volume number 30 Issue number 1-2 Start page 30 End page 59 Total pages 30 Publisher Taylor & Francis Place of publication Abingdon, England Publication date 2014 ISSN 0267-257X 1472-1376 Keyword(s) co-creation service-dominant logic experience co-creation of the experience value heritage sector Summary Whilst the body of work around co-creation has grown, co-creation continues to be considered from a value perspective with key questions, such as what is actually being co-created, remaining unanswered. This article moves beyond value to experiences and explores co-creation of the consumption experience. The research examines the manifestations and antecedents of co-creation of the consumption experience from a consumer angle and presents a co-creation framework. Customer critic analysis with consumers from two exemplar heritage organisations is used to investigate co-creation. The findings illuminate three facets of co-creation: co- production, engagement, and personalisation. This paper addresses a gap in Service- Dominant Logic theory, arts/heritage, and broader marketing literature by distinguishing between co-creation of value and co-creation of the consumption experience and proposing a definitive conceptualisation of the latter. The proposed model progresses the co-creation discussion to an empirical level and provides a foundation for future research. Language eng DOI 10.1080/0267257X.2013.800899 Field of Research 150503 Marketing Management (incl Strategy and Customer Relations) Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services HERDC Research category C1 Refereed article in a scholarly journal Copyright notice ©2013, Westburn Publishers Persistent URL http://hdl.handle.net/10536/DRO/DU:30057977 Document type: Journal Article Collection: School of Management and Marketing Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Thu, 21 Nov 2013, 14:15:41 EST Thu, 21 Nov 2013, 17:51:52 EST Fri, 22 Nov 2013, 08:18:36 EST Fri, 22 Nov 2013, 08:20:29 EST Fri, 22 Nov 2013, 08:21:58 EST Fri, 22 Nov 2013, 08:23:33 EST Fri, 22 Nov 2013, 08:25:45 EST Fri, 22 Nov 2013, 08:28:15 EST Fri, 07 Mar 2014, 07:30:41 EST Fri, 07 Mar 2014, 07:31:55 EST Fri, 13 Jun 2014, 18:55:17 EST Fri, 09 Jan 2015, 08:53:31 EST Fri, 09 Oct 2015, 17:07:26 EST Mon, 12 Oct 2015, 15:22:08 EST Mon, 23 Nov 2015, 09:46:37 EST Tue, 06 Sep 2016, 22:00:18 EST Thu, 06 Oct 2016, 15:11:32 EST Mon, 29 Jan 2018, 14:08:28 EST Mon, 29 Jan 2018, 14:09:06 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 38 times in Scopus Search Google Scholar Access Statistics: 513 Abstract Views, 4 File Downloads  -  Detailed Statistics Created: Thu, 21 Nov 2013, 14:15:21 EST by Katrina Fleming

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.