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Factors affecting SME owner-managers' willingness to share knowledge online in rural local business networks

Carr, Rodney, Parker, Craig M., Castleman, Tanya and Mason, Cecily 2013, Factors affecting SME owner-managers' willingness to share knowledge online in rural local business networks, Journal of internet commerce, vol. 12, no. 4, pp. 307-331.

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Title Factors affecting SME owner-managers' willingness to share knowledge online in rural local business networks
Author(s) Carr, Rodney
Parker, Craig M.ORCID iD for Parker, Craig M. orcid.org/0000-0003-3785-8142
Castleman, Tanya
Mason, Cecily
Journal name Journal of internet commerce
Volume number 12
Issue number 4
Start page 307
End page 331
Total pages 25
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2013
ISSN 1533-2861
1533-287X
Keyword(s) business networks
e-commerce
internet
online knowledge sharing
rural districts
small and medium enterprises (SMEs)
survey
Summary This article integrates typically separate SME research on e-commerce, business networking, and knowledge management into a model explaining factors influencing the willingness of SME owner-managers to share knowledge online in business networks in rural districts. This is important because e-commerce can assist owner-managers, often dispersed in rural districts, to share knowledge between face-to-face networking events. The main factors associated with willingness to share knowledge online were their willingness to share knowledge face-to-face and their intensity of Internet use. Entrepreneurial factors such as owner-managers' expectations of rapid growth, trading outside the district, and seeking information about customers/competitors were indirectly associated with online sharing via intensity of Internet use only. The model suggests network coordinators could encourage online knowledge sharing by assisting owner-managers to see the business value of e-commerce and by ensuring that networking events are suitable for owner-managers, whether or not they have entrepreneurial goals, to facilitate face-to-face knowledge sharing.
Language eng
Field of Research 150314 Small Business Management
Socio Economic Objective 970108 Expanding Knowledge in the Information and Computing Sciences
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2013, Taylor & Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30058929

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Created: Tue, 10 Dec 2013, 13:50:51 EST by Katrina Fleming

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