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The Twitter float and free labour : the political economy of digital media

Hirst, Martin 2013, The Twitter float and free labour : the political economy of digital media, Political economy of communication, vol. 1, no. 2, pp. 95-102.

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Title The Twitter float and free labour : the political economy of digital media
Author(s) Hirst, Martin
Journal name Political economy of communication
Volume number 1
Issue number 2
Start page 95
End page 102
Total pages 8
Publisher IAMCR
Place of publication Auckland, N. Z.
Publication date 2013-12
Keyword(s) communication
digital economy
social media
journalism
political economy
digital serfdom
Summary Nick Dyer-Witheford’s Cyber-Marx was published nearly 15 years ago, but there are continuing echoes of its dire promises today. The trends that Dyer-Witheford outlined—the growth of tech-giants in the communications field at the expense of democratic media practices and the radical shedding of jobs in the traditional mass media context—are confirmed by recent events. In November 2013, Twitter launched itself on the public share register, despite having no visible means of financial support, or even much of a business plan. The Twitter IPO tells us a lot about the economy of cyber-capitalism. Aligned to the trend of ‘technological unemployment’ is the rise of what some commentators call ‘digital serfdom’. This is not just growing unemployment, but also drastic under-employment of talented media professionals and an alarming rise in the number of media outlets that want to pay contributors in ‘exposure’, rather than in corporeal, fungible dollars and cents. This articlediscusses these trends and events in the context of the political economy of digital communication.
Language eng
Field of Research 200102 Communication Technology and Digital Media Studies
Socio Economic Objective 950204 The Media
HERDC Research category C2 Other contribution to refereed journal
Copyright notice ©2013, IAMCR
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30060002

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Created: Tue, 28 Jan 2014, 07:13:19 EST by Martin Hirst

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.