A sophistic rhetorical approach to public relations Mackey, Steve 2013, A sophistic rhetorical approach to public relations, PRism, vol. 10, no. 1, 10th Anniversary Issue 2013, pp. 1-14. Attached Files Name Description MIMEType Size Downloads Title A sophistic rhetorical approach to public relations Author(s) Mackey, Steve Journal name PRism Volume number 10 Issue number 1 Season 10th Anniversary Issue 2013 Start page 1 End page 14 Total pages 14 Publisher Bond University Place of publication Robina, Qld. Publication date 2013 ISSN 1448-4404 Keyword(s) public relations rhetoric sophistic theory Robert Heath Jacquie L'Etang Summary This article introduces a thesis that understanding rhetoric properly will lead to the best way of understanding public relations properly. It acknowledges but then critiques Robert Heath’s advocacy of the rhetorical paradigm. It also acknowledges the more critical contributions to the rhetorical theory of public relations of Jacquie L’Etang, Øyvind Ihlen, Andrej Skerlap and Lee Edwards. However in declining to favour the approaches of any of these authors it argues that no writers have so far revealed the true significance of a proper application of the notion ‘rhetoric’ to the field of public relations. The claim will be that if the true relevance of the fields of public relations and rhetoric to each other is fully recognised the stature of public relations would be raised to a considerable extent beyond current thinking. Language eng Field of Research 200101 Communication Studies Socio Economic Objective 970120 Expanding Knowledge in Language, Communication and Culture HERDC Research category C1 Refereed article in a scholarly journal Persistent URL http://hdl.handle.net/10536/DRO/DU:30060201 Document type: Journal Article Collection: School of Communication and Creative Arts Related Links Link Description Connect to published version (restricted access) Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Mon, 03 Feb 2014, 14:59:06 EST Tue, 04 Feb 2014, 07:27:01 EST Tue, 04 Feb 2014, 08:40:41 EST Tue, 04 Feb 2014, 14:09:05 EST Thu, 06 Feb 2014, 11:31:33 EST Thu, 06 Feb 2014, 11:34:55 EST Thu, 06 Feb 2014, 14:47:49 EST Thu, 06 Feb 2014, 14:49:13 EST Tue, 11 Feb 2014, 09:56:39 EST Wed, 12 Mar 2014, 11:48:47 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 154 Abstract Views, 5 File Downloads  -  Detailed Statistics Created: Mon, 03 Feb 2014, 14:58:51 EST by Stephen Mackey

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