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A sophistic rhetorical approach to public relations

Mackey, Steve 2013, A sophistic rhetorical approach to public relations, PRism, vol. 10, no. 1, 10th Anniversary Issue 2013, pp. 1-14.

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Title A sophistic rhetorical approach to public relations
Author(s) Mackey, Steve
Journal name PRism
Volume number 10
Issue number 1
Season 10th Anniversary Issue 2013
Start page 1
End page 14
Total pages 14
Publisher Bond University
Place of publication Robina, Qld.
Publication date 2013
ISSN 1448-4404
Keyword(s) public relations
rhetoric
sophistic
theory
Robert Heath
Jacquie L'Etang
Summary This article introduces a thesis that understanding rhetoric properly will lead to the best way of understanding public relations properly. It acknowledges but then critiques Robert Heath’s advocacy of the rhetorical paradigm. It also acknowledges the more critical contributions to the rhetorical theory of public relations of Jacquie L’Etang, Øyvind Ihlen, Andrej Skerlap and Lee Edwards. However in declining to favour the approaches of any of these authors it argues that no writers have so far revealed the true significance of a proper application of the notion ‘rhetoric’ to the field of public relations. The claim will be that if the true relevance of the fields of public relations and rhetoric to each other is fully recognised the stature of public relations would be raised to a considerable extent beyond current thinking.
Language eng
Field of Research 200101 Communication Studies
Socio Economic Objective 970120 Expanding Knowledge in Language, Communication and Culture
HERDC Research category C1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30060201

Document type: Journal Article
Collection: School of Communication and Creative Arts
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Created: Mon, 03 Feb 2014, 14:58:51 EST by Stephen Mackey

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