Quantitatively evaluating the effects of price promotions using data mining
Gan, Min and Dai, Honghua 2013, Quantitatively evaluating the effects of price promotions using data mining. In Pooley, Rob, Coady, Jennifer, Linger, Henry, Barry, Chris, Lang, Michael and Schneider, Christoph (ed), Information systems development : reflections, challenges and new directions, Springer, New York, N.Y., pp.485-497, doi: 10.1007/978-1-4614-4951-5_39.
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Quantitatively evaluating the effects of price promotions using data mining
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